Looking for something much more exciting than the usual hum-drum sushi experience? Well look no further as the world’s first and only truly sustainable, organic cod, NO CATCH…JUST COD, is being sliced, diced and served up as sushi and sashimi exclusively by new London-based Japanese food bar, Tsuru.
Totally uninspired by other sushi and Japanese food take-away offerings in the capital, Kensuke Yamada, cordon bleu chef and director of Tsuru, is set to open his modern take on the ’Japanese food bar’ Today, in London’s Southbank area. Tsuru will allow sushi lovers to stock up on the highest quality Japanese fare with the ultimate ‘food on the go’ convenience.
Comprising a menu of fresh organic produce from the same suppliers as those used by top London restaurants, Kensuke was so impressed by the fresh, clean taste of NO CATCH…JUST COD, it was a must for Tsuru’s menu. As the world’s first and only truly sustainable, organic cod, it now also means grabbing a take away bento box of cod sushi rolls and sashimi has never been so fish and environmentally friendly.
Kensuke said:
“NO CATCH cod is the freshest cod I’ve seen in England and has a delicious, subtle, creamy taste that is perfect for sushi and sashimi. This organically farmed cod will take the seafood scene by storm and I’m proud to be the only sushi restaurant in London to offer this cod sashimi to our customers.”
NO CATCH…JUST COD, produced by multiple award-winning NO CATCH, is reared using groundbreaking methods to ensure the highest fish welfare and environmental standards possible, and of course the most delicious tasting cod! The fish is never frozen and reaches retailers within three days of harvest, guaranteeing freshness, taste and quality.
Karol Rzepkowski, managing director of NO CATCH said:
“We always love exploring new and untraditional ways to use and promote NO CATCH, so we’re delighted to be hitting the sushi market and allowing Tsuru to offer its customers a world first experience with our cod!”
NO CATCH cod is certified by the Organic Food Federation and Friend of the Sea and works closely with the RSPCA and Marine Conservation Society. Greenpeace also recognises its practices as amongst the best in the industry. Thumbs up all round!
For more information about NO CATCH and all its delicious products, please visit www.nocatch.com.